ST. CHARLES, MO. – On Thursday, Lindenwood Athletics announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Lindenwood student-athletes and community members. Icon Suite will continue to position Lindenwood Athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, alumni, and other interested parties with student-athletes for NIL deals.
The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Lindenwood University ecosystem. The software will connect local companies with student-athletes through a custom Lindenwood University marketplace, simultaneously simplifying the NIL administrative processes for Lions athletics administrators tied to deal disclosure and compliance. Interested businesses and Lindenwood University supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.
"Providing opportunities for our student-athletes both within the arena of competition and in society is of paramount importance," said Vice President of Intercollegiate Athletics,
Jason Coomer. "By partnering with Icon Source, we are providing outlets for our student-athletes to take advantage of new opportunities that have been provided by NIL legislation. This partnership demonstrates our commitment to our current and future student-athletes in the NIL space while joining the team at Icon Source, and industry leader."
Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. The Lindenwood University-branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.
"Not only are we providing outlets for our student-athletes to engage in dialogue with local, regional, national and international businesses, we are also providing a conduit for those businesses to engage our student-athletes through the launch of this new platform."
"Icon Source is thrilled to partner with Lindenwood University to adopt this type of software and provide the Icon Suite for all Lions student-athletes & the Lindenwood University athletic department. In making their exciting transition to Division I and the Ohio Valley Conference, we are excited to bring businesses and student-athletes together to capitalize in this new NIL era," said Drew Butler, Executive Vice President of Collegiate at Icon Source.
Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.
"Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships," said Chase Garrett, founder, and CEO of Icon Source. "From finding relevant student-athletes for an event or promotion to handling contracts, 1099's, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections."
